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Customer Relationship Management |
| Date Added: March 30, 2010 11:47:55 AM |
| Author: axonom |
| Category: Business & Economy: Marketing and Advertising |
| Customer Relationship Management Solution Provides Maximum Sales Visibility for High-Tech Manufacturer In a fast-paced competitive market, companies that can achieve widespread market penetration with their product can gain a significant advantage over the competition. To achieve that widespread penetration with its inkjet printers, Roland DGA relies on an expansive network of 300 dealers+ serving the United States, Canada, Mexico, the Caribbean, Central America and South America. Maintaining a tight relationship with each dealer is an important part of enabling and tracking sales, and ensuring exceptional customer relationship management. To further streamline sales and marketing processes, Roland DGA replaced several isolated systems with a single customer relationship management solution for the ultimate in visibility and automation. Roland DGA implemented Microsoft Dynamics CRM and Powertrak™to create a centralized depository of customer data that sits alongside Microsoft Office applications that employees and dealers use every day. Powertrak, from Microsoft Gold Certified Partner Axonom, runs on top of Microsoft Dynamics CRM and offers a set of modules that extend core functionality beyond account management and incident tracking. Employees and dealers can now access Microsoft Dynamics CRM sales and customer service modules to make quick and accurate sales decisions, track reported problems and obtain strategic views of the business. Thanks to the integrated, comprehensive Microsoft Dynamics CRM/Powertrak customer relationship management solution, Roland DGA has: • Whittled down the lead routing process from several weeks to within 48 hours • Reduced the amount of time it takes to fulfill literature requests by 10 to 20 hours a week Learn more about how Roland DGA has achieved maximum visibility and automation with the Microsoft Dynamics CRM solution. Download the full case study, “High-Tech Manufacturer Gains Business Visibility, Streamlines Processes with Dealers,” at: http://www.axonom.com/press/case_studies/Roland_CaseStudy.pdf |